Adidas — The Rook
Art direction on an Adidas basketball experience that merged a Hollywood-scale film production with a digital product and NBA-star content. In 2007, this kind of integrated transmedia thinking was almost unheard of. The engagement numbers proved the thesis.
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Role
Art Direction (ECD: Johan Vakidis)
Year
2007
Focus
Art Direction, Digital Experience, Brand Campaign
Scope
Visual style and art direction across the campaign. ECD Johan Vakidis. Physical film set with 100+ crew. NBA stars contributed footage: Arenas, Duncan, Howard, Garnett, Billups, McGrady.
Highlights
300,000 users in a 5-week live window. 25-minute average session time — breakthrough engagement for 2007.
