Great companies fail when their brand is unclear. I've spent my career fixing that — at BCG, at EyeEm, at Together, and now at Directional. Strategy, identity, and product are one job, not three.

I move fast and think in systems. My background spans enterprise scale — BCG, IBM, Adidas — and zero-to-one founding. I know when to build for resilience and when to ship and learn. I default to radical simplicity: if a strategy needs a long explanation, it's not ready.

I've worked with founders, global corporations, and cultural institutions. What they share is the will to make a difference. The range is the point — the same principles that scaled BCG from $6.3B to $11B also got Together from sketch to acquisition.

I speak, teach, and mentor. TED alumnus. Taught brand at CODE University, Berlin. Spoken at TYPO Berlin and conferences across Europe, North America, and beyond. Mentoring founders and designers because the next generation is the real compounding asset.

25+ international design awards. 20+ typefaces designed and released. Sound installations in galleries and public spaces. An active music practice — I produce and perform live. The work outside the work is where most of the ideas come from.

Founder & CEO · Directional
Co-Founder, CPO · Together (with Lorenz Aschoff, acquired 2025)
Co-Founder · Attitude Studio (with Lorenz Aschoff)
Founding Designer · Monoqi, Pamono, Tweek

Global Creative Director · Boston Consulting Group
Chief Design Officer · EyeEm
Creative Direction / Art Direction · WPP, BBDO, IBM, Deutsche Telekom · Ogilvy
Advisor · BlueYard · Boost
Investor · Nothing · Orbillion · Tomorrow · Aware · Violet

BCG · Adidas · Nike · Volkswagen · Audi · Siemens · Sony · Deutsche Telekom · IBM · Smart · TDK · WPP · BBDO · Ogilvy · EyeEm · Monoqi · Pamono · Insempra · Aware · BlueYard

Building Directional — AI-powered brand infrastructure for founders and early-stage teams. Available for selected engagements in brand strategy, creative direction, and product leadership. Based in Berlin, with a family, a studio, and a filter coffee ritual that probably takes too long.