Strategy, identity, and product design are the same discipline looked at from different angles. I work across all of them because that's where clarity actually gets built — between the disciplines, not inside them.

The current edge of the work. I build AI-native products at the intersection of brand and technology — including Directional, the platform I'm building now. I know what current models can do, what they can't, and where the real leverage is.

The sharpest possible position for a company. Not a tagline exercise. A decision about what you are, who you're for, and why it matters.

Products people use. Systems thinking from first wireframe to shipped release. Strongest in zero-to-one.

How a brand shows up. Systems that are distinctive, scalable, and built to last.

The glue. Making sure everything a company puts out feels like one thing.

Thinking partner for founders and leaders who need to get to clarity fast. Serial founder, one exit.