Directional

DirectionalAI Brand Infrastructure

The product I've been trying to build for 25 years. Not another brand tool — the layer underneath every tool in your stack, turning each one into a brand-consistent autopilot. Brand as structured data, AI as amplifier, infrastructure as the moat.

Role

Founder & CEO

Year

2026 – now

Focus

AI/LLM, Product Design, Brand Strategy

Scope

Founded and built solo, end-to-end. Product, brand, engineering, and go-to-market. Brand DNA as structured data, piped into every tool in the stack via MCP and API.

Highlights

The autopilot thesis — brand consistency happens in the background, across every tool, without anyone thinking about it. Soft launch April 2026, Pre-Seed in motion.

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